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Legoland California

Blasting off (opening) in March 2026, my role in this mega-build was to produce on brand signage artwork for the brand new G-Force Test Facility airboat ride and its supporting queue line signage. The creative intent of the G-Force Test Facility logo signage was to visualise the immense force of the ride, while keeping within the guideline to make the overall aesthetic feel methodical and scientific.

Collaborating with a concept artist as a design manager and art director, before applying the logo and type work myself, the intent of the queue line graphic artwork was to create a storyboarded series of inspirational signage that brought the ride to life for guests to immerse themselves in, so they could believe that they had what it takes to become an astronaut themselves.

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