With the mission to inject the 'feeling of fizz' into Pepsi's existing branding assets in a premium way, Pepsi Extra Fizz expanded Pepsi's portfolio when it launched in the Middle East in late 2025.

Using Pepsi Titan as the linking asset, the new Fizz Titan Ring was developed after multiple rounds of conceptualisation, bringing a bubbly sensation to a core identifiable Pepsi brand graphic. This would be used as the core element across experiential and point of sale assets to support Pepsi's launch of the Extra Fizz Portfolio into the Middle Eastern Market, successfully rolling out across 6 different countries.