The most notable piece being the rebrand that was later featured in Melbourne Fashion Festival, my time at jac+mooki saw me work on digital creative strategy and art direction for a smaller fashion label in the Melbourne market. Following the brand pillars of "simplicity" and "effortlessly cool" I used inspiration from higher end, premium leisurewear brands to create primary and seasonal branding that had multichannel usability.

This approach was also used to inspire the art direction, style guides and seasonal story for jac+mooki's
digital marketing materials.