Cheeky Kitty sets out to challenge a traditional "instagram cafe's" minimalist, clean approach to branding and interior. Using art deco interiors and quirky branding as inspiration, Cheeky Kitty showcases a fun logo and a bold colour palette to create the foundation of a brand identity that doesn't take itself too seriously, placing an emphasis on making all aspects of the branding playful, a bit extra and above all, very catty.