Ownkind

Refreshed aesthetic proposal for Ownkind Hydration, a Dubai based hydration and supplements brand who were looking to explore a new identity that presented a youthful look and feel without editing the logo and while still being grounded enough to align with the brand's emphasis on taking a scientific approach that prioritises optimal health and wellness.

 

Vibrant colours that could be used for pattern work, bold lettering and impactful graphics with a primary focus on looking at Gen Z iconography as key inspiration were the pillars used to build a brand presentation set, one which featured icons that can stand alone as key art on brand packaging, or as an image framing device for lifestyle image based advertising content.