The primary challenge for this multi-phase campaign was finding a way to incorporate the 'feeling of fizz' into Pepsi's existing branding assets in a premium way. The Fizz Titan Ring was developed after multiple rounds of conceptualisation, bringing a bubbly sensation to a core Pepsi brand graphic. The Fizz bubbles were then used across a range of experiential and point of sale assets to support Pepsi's launch of the Extra Fizz Portfolio into the Middle Eastern Market.